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Allure Couture wedding gowns at Bridal by Viper in Michigan feature incredibly lush fabrics. Beaded lace, English net, gilded lace and rich satin compose couture gowns that are nothing but glamorous. Allure's patented cool touch fabric will keep you comfortable as you dance the night away. Please make sure to check your measurements with each Allure Couture bridal gown before ordering. Each designer and dress have a different size chart that correlates specifically with each style number. Viper Apparel and Bridal by Viper Apparel is the #1 Prom store in Michigan and the #1 Bridal store in Michigan. Two locations to best serve you for prom dresses and wedding dresses in Michigan.