Who We Are

About Bridal by Viper


“It’s not just a dress it’s an experience.”


 Get ready to say "I do" in style with Bridal by Viper! This fabulous bridal boutique is proudly owned by a fierce female entrepreneur and nestled in the heart of Mid-Michigan.


With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!).


At our bridal shop, we believe that every bride deserves to feel confident and beautiful on her special day. That's why we offer a wide range of styles to cater to all body types, from petite to curvy to plus size and more. Our in-house team of skilled seamstresses can also make customizations to ensure that each bride's dress fits her perfectly.


For over ten years, we have been committed to staying up-to-date with the latest bridal trends. When you visit our shop, you can trust that our team will provide you with expert advice and personal styling to help you find the dress of your dreams. We believe that the process of finding your wedding dress should be stress-free and enjoyable, which is why we offer complimentary bridal appointments in a cozy and intimate setting.


We know that your wedding day is one of the most important days of your life, and we feel honored to be a part of it. Whether you're looking for something classic, modern, bohemian, or something in between, we are here to help you look and feel your best on your special day.




Recently engaged? Set up an appointment to let us help you plan your dream wedding.