Who We Are
Our Story
At Bridal by Viper, we believe every bride deserves to feel radiant, confident, and unforgettable on her big day.
Founded in 2011, Bridal by Viper was created as the sister store to Viper Apparel Prom and Pageant, a long-standing formalwear boutique in Bridgeport, Michigan. After proudly serving hundreds of young women for prom, homecoming, and pageants, we realized there was another milestone moment we wanted to be a part of, the wedding day.
What started with just one rack of wedding gowns quickly evolved into a full-service bridal salon with hundreds of dresses, curated from some of the industry’s most sought-after designers. We’ve grown through challenges, trends, and transformations, but our passion has never changed: we genuinely love what we do.
Our team is dedicated to making every bride feel celebrated, supported, and stress-free. Whether you're searching for your dream gown, outfitting your bridal party, or exploring tuxedo rentals, Bridal by Viper is here to guide you with heart, experience, and style.
Thank you for letting us be part of your most unforgettable moments.
Our Selection
At Bridal by Viper, we pride ourselves on offering an exceptional, size-inclusive selection of wedding dresses to suit every style, shape, and vision. Whether you're dreaming of a classic silhouette, barn chic or something completely unique, our curated collection includes gowns from today’s most sought-after designers.
We proudly feature designs from Allure Bridals, Morilee, The Bridal Collective – featuring Enzoani, Élysée, and Étoile – Jimme Huang, and many more. Each gown in our collection is hand-selected for its quality, craftsmanship, and ability to help our brides feel truly special.
What truly sets us apart is our team of highly trained bridal consultants, who are passionate about providing a personalized, supportive experience from start to finish. Our consultants are knowledgeable in fit, fabric, and style guidance – ensuring you walk away with the gown that feels like it was made just for you.
From the first fitting to walking down the aisle, we’re here to help you say yes to the dress with confidence.