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National Bridal Sale


July 1 - 31


Join us for National Bridal Sale event at our Birch Run Michigan location! With over 500 wedding gowns in stock, our sample sale will feature the best selection of bridal gowns in Michigan and of course the best deals of the year!


With over half of our in-stock wedding gowns up to 75% off we will assist you in finding your dream gown at a great price point! Our bridal accessories include the most stunning handpicked veils, headpieces, jewelry sets, and earrings and will be featured at 20% - 60% off. Our brides travel from all over Michigan and the Midwest to shop our hand-selected boutique bridal gown collection!


At Bridal by Viper in Michigan, it is not just a dress but an experience and our Michigan bridal boutique is all about creating beautiful life moments! Come celebrate and say “YES” to your dream dress at Michigan’s one-of-a-kind personal bridal experience with our master bridal stylists! Visit our website to schedule your one-on-one appointment at Bridal by Viper today!


Featured Designers

  • Allure Bridals
  • Allure Couture
  • Allure Modest
  • Allure Romance
  • Amare Couture
  • Amarra
  • Beloved by Casablanca
  • Blu by Morilee
  • Blush by Hailey Paige
  • Bridal by Viper Exclusive
  • Casablanca Bridal
  • Elysee
  • Enchanting by Mon Cheri
  • Enzoani
  • Eve of Milady
  • Hayley Paige
  • House of WU
  • JH Bridal by Jimme Huang
  • Julietta by Morilee
  • Morilee
  • Sherri Hill
  • Sima Couture
  • The Other White Dress by Morilee
  • Voyage by Morilee