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    • Hayley Paige Bridal Gowns in Michigan
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    • Ivonne D
    • Jimme Huang Bridal
    • Joan Calabrese
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Allure Couture

Allure Couture wedding gowns at Bridal by Viper in Michigan feature incredibly lush fabrics. Beaded lace, English net, gilded lace and rich satin compose couture gowns that are nothing but glamorous. Allure's patented cool touch fabric will keep you comfortable as you dance the night away. Please make sure to check your measurements with each Allure Couture bridal gown before ordering. Each designer and dress have a different size chart that correlates specifically with each style number. Viper Apparel and Bridal by Viper Apparel is the #1 Prom store in Michigan and the #1 Bridal store in Michigan. Two locations to best serve you for prom dresses and wedding dresses in Michigan.
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About the Shop

Bridal by Viper is the largest full-service wedding dress shop in Michigan. Our gorgeous location has over 13,000 square feet and over 25 fitting rooms located in Mid- Michigan. We carry bridal gowns, bridesmaids, mother of the bride, flower girl, and tuxedos. We specialize in plus size bridal, wedding gowns,homecoming and prom! We only sell one dress, per school, per color, per event! Recently engaged? Set up an appointment to let us help you plan your dream wedding.

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Birch Run Location Bridal & Prom

Mon- Fri 12-7 Sat and Sunday 10-7

(989) 624-1100
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Bridal by Viper Prom & Tux
8800 Market Place Drive Suite H030
Birch Run, MI 48415






  • Tuxedos
  • About Us
  • Contact Us
  • Book an Appointment
  • BLOG
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Designer

  • Allure Bridals
  • Allure Couture
  • Amarra
  • Cameron Blake
  • Casablanca
  • Clarisse
  • Colette for Mon Cheri
  • Ellie Wilde
  • Élysée Atelier
  • Élysée
  • Enzoani
  • Hayley Paige Bridal Gowns in Michigan
  • House of Wu Bridal
  • House of Wu Bridesmaids
  • Ivonne D
  • Jimme Huang Bridal
  • Joan Calabrese
  • La Femme
  • Madison James
  • Mary's Bridal
  • Montage
  • Morilee Bridal
  • Morilee Bridesmaids
  • Rachel Allan
  • Sherri Hill Bridal
  • Wilderly Bride

Shop by Event

  • Bridesmaids
  • Flower Girl
  • Homecoming
  • Mother of the Bride
  • Prom
  • Wedding Dresses