Allure Couture wedding dresses at Bridal by Viper in Michigan Allure Couture features incredibly lush fabrics. Beaded lace, English net, gilded lace and rich satin compose gowns that are nothing but glamorous. Please make sure to check your measurements with each dress before ordering. Each designer and dress have a different size chart that correlates specifically with each style number. Viper Apparel and Bridal by Viper Apparel is the #1 Prom store in Michigan and the #1 Bridal store in Michigan. Two locations to best serve you for prom dresses and wedding dresses in Michigan.