Allure Madison James wedding dresses at Bridal by Viper in Michigan. Madison James is one of our wedding gown designers that features elegant lace patterns, exquisite beading, and modern silhouettes. Please make sure to check your measurements with each dress before ordering. Each designer and dress have a different size chart that correlates specifically with each style number. Viper Apparel and Bridal by Viper Apparel is the #1 Prom store in Michigan and the #1 Bridal store in Michigan. Two locations to best serve you for prom dresses and wedding dresses in Michigan.