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Allure Bridals

Allure Bridal gowns feature intricate details that set them apart from other bridal designers in the industry. Whether it is beading, floral appliques, or dramatic backs, Allure is all about the details. Each element of an Allure Bridal gown is hand-sewn with care by expert dressmakers using ethically-sourced materials, Allure has even patented a special cool tough fabric to keep you comfortable as you dance the night away. Bridal by Viper in Michigan is an authorized retailer of Allure Bridals wedding gowns and always has the best selection of styles, sizes and silhouettes for our brides. Shop the unique and on trend Allure Bridal collection below.
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About the Shop

Bridal by Viper is the largest full-service wedding dress shop in Michigan. Our gorgeous location has over 13,000 square feet and over 25 fitting rooms located in Mid- Michigan. We carry bridal gowns, bridesmaids, mother of the bride, flower girl, and tuxedos. We specialize in plus size bridal, wedding gowns,homecoming and prom! We only sell one dress, per school, per color, per event! Recently engaged? Set up an appointment to let us help you plan your dream wedding.

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Birch Run Location Bridal & Prom

Mon- Fri 12-7 Sat and Sunday 10-7

(989) 624-1100
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Bridal by Viper Prom & Tux
8800 Market Place Drive Suite H030
Birch Run, MI 48415






  • Tuxedos
  • About Us
  • Contact Us
  • Book an Appointment
  • BLOG
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Designer

  • Allure Bridals
  • Allure Couture
  • Amarra
  • Cameron Blake
  • Casablanca
  • Clarisse
  • Colette for Mon Cheri
  • Ellie Wilde
  • Élysée Atelier
  • Élysée
  • Enzoani
  • Hayley Paige Bridal Gowns in Michigan
  • House of Wu Bridal
  • House of Wu Bridesmaids
  • Ivonne D
  • Jimme Huang Bridal
  • Joan Calabrese
  • La Femme
  • Madison James
  • Mary's Bridal
  • Montage
  • Morilee Bridal
  • Morilee Bridesmaids
  • Rachel Allan
  • Sherri Hill Bridal
  • Wilderly Bride

Shop by Event

  • Bridesmaids
  • Flower Girl
  • Homecoming
  • Mother of the Bride
  • Prom
  • Wedding Dresses