Allure Bridal dresses for sale at Bridal by Viper in Michigan. Beautifully balanced, with both soft and structured silhouettes, the Allure Bridals collection focuses on a sense of traditional elegance, paired with on-trend bridal influences. Please make sure to check your measurements with each dress before ordering. Each designer and dress have a different size chart that correlates specifically with each style number. Viper Apparel and Bridal by Viper Apparel is the #1 Prom store in Michigan and the #1 Bridal store in Michigan. Two locations to best serve you for prom dresses and wedding dresses in Michigan.