Call us: (989) 624-1100 HOURS MON-FRI 12PM-7PM SAT& SUN 10-7 PRIVATE APPOINTMENTS ARE AVAILBLE
  • Wish List
  • My Account
  • Shopping Cart
  • Register
  • Log In
  • Shop by Designer
    • Allure Bridals
    • Allure Couture
    • Amarra
    • Cameron Blake
    • Casablanca
    • Clarisse
    • Colette for Mon Cheri
    • DaVinci Bridal
    • Ellie Wilde
    • Hayley Paige Bridal Gowns in Michigan
    • House of Wu Bridal
    • House of Wu Bridesmaids
    • Ivonne D
    • Joan Calabrese
    • La Femme
    • Madison James
    • Mary's Bridal
    • Montage
    • Morilee Bridal
    • Morilee Bridesmaids
    • Rachel Allan
    • Wilderly Bride
  • Shop by Event
    • Bridesmaids
    • Flower Girl
    • Homecoming
    • Mother of the Bride
    • Prom
    • Wedding Dresses
  • Tuxedos
  • About Us
  • Contact Us
  • Book an Appointment
  • BLOG
  • Allure Bridals
Search by Style/Keyword
Search Only in this Category
+Price Filter:
+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections
  • Shop by Designer
    +
    • Allure Bridals
    • Allure Couture
    • Amarra
    • Cameron Blake
    • Casablanca
    • Clarisse
    • Colette for Mon Cheri
    • DaVinci Bridal
    • Ellie Wilde
    • Hayley Paige Bridal Gowns in Michigan
    • House of Wu Bridal
    • House of Wu Bridesmaids
    • Ivonne D
    • Joan Calabrese
    • La Femme
    • Madison James
    • Mary's Bridal
    • Montage
    • Morilee Bridal
    • Morilee Bridesmaids
    • Rachel Allan
    • Wilderly Bride
  • Shop by Event
    +
    • Bridesmaids
    • Flower Girl
    • Homecoming
    • Mother of the Bride
    • Prom
    • Wedding Dresses

Allure Bridals

Allure Bridal gowns feature intricate details that set them apart from other bridal designers in the industry. Whether it is beading, floral appliques, or dramatic backs, Allure is all about the details. Bridal by Viper is an authorized retailer of Allure Bridals and always has the best selection of sizes and silhouette for our brides. Shop the unique and on trend Allure Bridal collection below.
Sort By:
Allure Bridals

9812 Allure Bridals

 
Allure Bridals

9816 Allure Bridals

 
Allure Bridals

9814 Allure Bridals

 
Allure Bridals

9762 Allure Bridals

 
Allure Bridals

9811 Allure Bridals

 
Allure Bridals

9716 Allure Bridals

 
Allure Bridals

9760 Allure Bridals

 
Allure Bridals

9764 Allure Bridals

 
Allure Bridals

9704 Allure Bridals

 
Romance Bridal by Allure

3211 Romance Bridal by Allure

 
Allure Bridals

9600 Allure Bridals

 
Allure Bridals

9757 Allure Bridals

 
Romance Bridal by Allure

3411 Romance Bridal by Allure

 
Romance Bridal by Allure

3408 Romance Bridal by Allure

 
Romance Bridal by Allure

3355 Romance Bridal by Allure

 
Romance Bridal by Allure

3202 Romance Bridal by Allure

 
Allure Bridals

9754 Allure Bridals

 
Allure Bridals

9601 Allure Bridals

 
Allure Bridals

9622 Allure Bridals

 
Romance Bridal by Allure

3402 Romance Bridal by Allure

 
Allure Bridals

9761 Allure Bridals

 
Allure Bridals

9803 Allure Bridals

 
Romance Bridal by Allure

3407 Romance Bridal by Allure

 
Romance Bridal by Allure

3366 Romance Bridal by Allure

 
Allure Bridals

9702 Allure Bridals

 
Romance Bridal by Allure

3311 Romance Bridal by Allure

 
Allure Bridals

9614 Allure Bridals

 
Allure Bridals

9620 Allure Bridals

 
Romance Bridal by Allure

3251 Romance Bridal by Allure

 
Allure Bridals

9775 Allure Bridals

 
Romance Bridal by Allure

3406 Romance Bridal by Allure

 
Allure Bridals

9755 Allure Bridals

 
Romance Bridal by Allure

3301 Romance Bridal by Allure

 
676
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. Next >
  12. Next 10 Pages >
logo-footer
About the Shop

Bridal by Viper is the largest full-service wedding dress shop in Michigan. Our gorgeous location has over 13,000 square feet and over 25 fitting rooms located in Mid- Michigan. We carry bridal gowns, bridesmaids, mother of the bride, flower girl, and tuxedos. We specialize in plus size bridal, wedding gowns,homecoming and prom! We only sell one dress, per school, per color, per event! Recently engaged? Set up an appointment to let us help you plan your dream wedding.

Follow Us On Social
Hours

Birch Run Location Bridal & Prom

Mon- Fri 12-7 Sat and Sunday 10-7

(989) 624-1100
Customer Service
  • Contact Us
  • Returns
Information
  • About Us
  • Online Sales Policy
My Account
  • My Account
  • Order History
  • Wish List
Visit Us
Bridal by Viper Prom & Tux
8800 Market Place Drive Suite H030
Birch Run, MI 48415




  • Tuxedos
  • About Us
  • Contact Us
  • Book an Appointment
  • BLOG
Search Only in this Category
+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Designer

  • Allure Bridals
  • Allure Couture
  • Amarra
  • Cameron Blake
  • Casablanca
  • Clarisse
  • Colette for Mon Cheri
  • DaVinci Bridal
  • Ellie Wilde
  • Hayley Paige Bridal Gowns in Michigan
  • House of Wu Bridal
  • House of Wu Bridesmaids
  • Ivonne D
  • Joan Calabrese
  • La Femme
  • Madison James
  • Mary's Bridal
  • Montage
  • Morilee Bridal
  • Morilee Bridesmaids
  • Rachel Allan
  • Wilderly Bride

Shop by Event

  • Bridesmaids
  • Flower Girl
  • Homecoming
  • Mother of the Bride
  • Prom
  • Wedding Dresses