Allure Bridal gowns feature intricate details that set them apart from other bridal designers in the industry. Whether it is beading, floral appliques, or dramatic backs, Allure is all about the details. Each element of an Allure Bridal gown is hand-sewn with care by expert dressmakers using ethically-sourced materials, Allure has even patented a special cool tough fabric to keep you comfortable as you dance the night away. Bridal by Viper in Michigan is an authorized retailer of Allure Bridals wedding gowns and always has the best selection of styles, sizes and silhouettes for our brides. Shop the unique and on trend Allure Bridal collection below.