Announcing the Hottest Collab of the Season

Announcing the Hottest Collab of the Season

Announcing the Hottest Collab of the Season. Mobile Image

Nov 30, 2023


Dearest gentle reader, we are most pleased to announce the most splendid collaboration of the season between Allure Bridals and Netflix’s Bridgerton!

Smash-hit Regency-era drama Bridgerton (Created by Chris Van Dusen and produced by Shonda Rhimes) has become the most-watched English television series to date for a multitude of reasons.

With its stunning historically inspired costuming (designed by Shondaland’s Lyn Paolo), diverse representation, and heartwarming romances, Bridgerton has cemented itself as a comfort watch for hopeless romantics across the world. As a bridal shop, we can’t imagine a better show to collaborate with!

The show's lavish and intricate costumes transport viewers to an era of elegance and sophistication (in the hottest way imaginable). From the classic elegance of the Bridgertons' wardrobe to the regal opulence of Queen Charlotte, the attention to detail in each gown is remarkable. It's no wonder that Bridgerton has inspired a resurgence in Regency-inspired fashion trends.

But beyond its stunning visuals, Bridgerton is also celebrated for its diverse representation. With a cast that reflects a range of races and ethnicities, the show highlights the stories of characters who may have been overlooked in other period dramas. This inclusivity has resonated with audiences around the world, who have praised the show for its refreshing take on a historically exclusive genre.

Of course, it wouldn't be a romance without some heartwarming love stories. Bridgerton delivers on this front as well, with swoon-worthy romances that will leave viewers rooting for their favorite couples. From the charming courtship between Daphne and Simon to the forbidden love affair of Marina and Sir George, the show's romantic plotlines are sure to tug at the heartstrings.

As a bridal shop, we are thrilled to see the impact that Bridgerton has had on the world of weddings. From the popularity of statement headpieces and colorful bridal gowns to the resurgence of vintage-inspired décor, the show has inspired countless couples to infuse their special day with a touch of Regency romance. We can't wait to see what other trends emerge from this must-watch series!


Regency For the Modern Bride


We know that many of our brides have been dreaming of capturing that Regency-era sparkle ever since classics like Pride and Prejudice, Sense and Sensibility, and Northanger Abbey hit the scene. And now, with a little help from this collaboration between Allure and Shondaland, you too can have a slice of that romantic, historically inspired glamour in your own wedding dress.


The Bridgerton Collection has brought forth a flock of wedding dresses that encapsulate the elegance and sophistication of both the Regency and the Georgian era. From flowing ballgowns to stylish and elegant sheath dresses, every gown in the collection is crafted with the finest fabrics and intricate details that will make you feel like a true queen on your wedding day. Whether you're a fan of Jane Austen's novels or simply appreciate the timeless beauty of this era, you're sure to find a dress that will make your heart skip a beat. So why not indulge in a little bit of history and add a touch of Regency-era classiness to your big day?

This collection is an absolute dream come true for those who fancy secret garden weddings or majestic castle affairs, dripping with Georgian and Regency-style glamour, executed in a both gorgeous and practical way.

This dreamy collaboration is bringing some serious romance and glamour to the bridal scene. Each gown is a masterpiece, with luxurious fabrics, intricate lace details, and exquisite embellishments. Inspired by history but tailored for modern-day brides, these gowns are practical magic.

Get ready to fall head over heels, dear brides-to-be, and prepare to feel like the Diamond of the Season!


Exclusive Launch Promenade


Bridal by Viper in Birch Run Michigan will be hosting an exclusive launch event for the Allure Bridgerton Collection this coming January (New Year, New Ring!). Inform your ladies and prepare your finest promenade gown. Not only will the Bridal by Viper team be hosting a hand-selected line of gowns from the Bridgerton Exclusive Collection, but we will also be providing a limited quantity of officially licensed Bridgerton merchandise. (Varying from tea sets, sweets, and more.) Prepare to celebrate your engagement in style!


Bridal by Viper is the Largest Bridal Boutique in Michigan. With over 10 years in the bridal industry, we have always prided ourselves on exemplary customer service, complimentary one-on-one bridal consultations, in-house alterations, and more. Now servicing brides in Mid-Michigan, Tri-City, and Beyond.


Our team of experienced bridal consultants is dedicated to helping you find the perfect gown for your special day. We offer a wide selection of designer dresses, ranging from classic and traditional to modern and trendy. Our knowledgeable staff will work with you to understand your vision, style, and budget, ensuring that you find the dress of your dreams.


At Bridal by Viper, we understand that every bride is unique, and that's why we offer a variety of customization options to make your dress truly one-of-a-kind. From adding sleeves to altering the neckline, our in-house seamstresses will work closely with you to create a gown that reflects your personal style and taste.


In addition to our extensive dress selection and customization options, we also offer a range of bridal accessories, including veils, jewelry, and shoes. Our goal is to make your bridal shopping experience as seamless and stress-free as possible, so you can focus on enjoying every moment of your special day.


Whether you're a local bride or traveling from out of town, we invite you to visit our boutique and experience the Bridal by Viper difference. Contact us today to schedule your bridal appointment and let us help you find the dress of your dreams.


Request Your Appointment for January 19th-21st!


About Bridal by Viper


“It’s not just a dress it’s an experience.”


Bridal by Viper is a woman-owned bridal boutique located in Mid-Michigan. With over 500 gowns ranging from classic ballgowns fit for a princess, sexy mermaids, chic fit and flares, romantic a-lines and sleek sheaths, we are one of the largest wedding dress shops in the Midwest. We are conveniently located in the Birch Run Premium Outlets, the ultimate retail destination for the Tri-Cities and Bay Area, nestled just outside of Frankenmuth (the ultimate holiday destination!). We pride ourselves on having diverse styles for brides of all body types (petite, curvy, plus size, and more). With an in-house team of seamstresses, we also offer a variety of customization options. For the last decade, we have been perfecting our craft by personally styling our brides with the newest and latest trends. We provide an intimate shopping experience with our complimentary bridal appointments (optional appointment upgrade menu listed on our website).


Request An Appointment