Allure Couture

The fabrics used in Allure Couture wedding gowns are nothing short of luxurious. These exquisite gowns are trimmed with beaded lace, English net, gilded lace, and lustrous satin. You'll stay cool and comfortable while dancing the night away with Allure's exclusive cool touch fabric! Find your perfect Allure Couture dress at Bridal by Viper in Birch Run Michigan. Browse our beautiful gowns below:


Bridal by Viper in Birch Run Michigan is a one-stop-shop for all your wedding needs. Our collection of Allure Couture wedding gowns is simply stunning, and each dress is made with the finest materials and exquisite craftsmanship. These dresses are designed to make you feel like the belle of the ball on your special day, and with the help of the knowledgeable staff at Bridal by Viper, you're sure to find the perfect gown.


In addition to our Allure Couture collection, Bridal by Viper also offers a wide variety of bridesmaid dresses, mother-of-the-bride dresses, and accessories to complete your bridal look. Our team is dedicated to providing exceptional customer service and will work with you to ensure that your wedding day is everything you've ever dreamed of.


So, whether you're looking for a show-stopping Allure Couture wedding gown or the perfect accessories to complete your bridal look, Bridal by Viper in Birch Run Michigan has everything you need.

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Please note that not all dresses are available in store, contact us for more information.

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"It's Not Just a Dress, It's an Experience."

Bridal by Viper, Birch Run, Michigan