- Shop by collection
- Adrianna Papell Platinum
- Adrianna Papell Platinum - Destination
- Allure Couture
- Allure Modest
- Allure Romance
- Amare Couture
- Amarra
- Beloved by Casablanca
- Blu by Morilee
- Cameron Blake
- Casablanca Bridal
- Christina Wu Brides
- Christina Wu Celebration
- Christina Wu Destination
- Christina Wu Elegance
- Christina Wu Love
- Christina Wu Prom
- Élysée
- Élysée Atelier
- Élysée Édition
- Enzoani
- Etoile
- Eve of Milady
- Hayley Paige
- Ivonne D
- Jimmy Huang - JH Bridal
- Julietta by Morilee
- Kenneth Winston
- La Femme
- La Valetta
- Madeline Gardner
- Madison James
- MGNY by Morilee
- Montage
- Morilee
- Portia & Scarlett
- Rachel Allan
- Sherri Hill
- Sima Couture
- Studio 17
- Vienna Prom
- Voyage by Morilee
- Wilderly Bride
- La Femme Evening
- Rachel Allan Quince
- Ellie Wilde
- Princesa by Ariana Vara
Allure Bridals
Allure Bridal gowns feature intricate details that set them apart from other bridal designers in the industry. Whether it is beading, floral appliques, or dramatic backs, Allure is all about the details. Each element of an Allure Bridal gown is hand-sewn with care by expert dressmakers using ethically-sourced materials, Allure has even patented a special cool tough fabric to keep you comfortable as you dance the night away. Bridal by Viper in Michigan is an authorized retailer of Allure Bridals wedding gowns and always has the best selection of styles, sizes and silhouettes for our brides. Shop the unique and on trend Allure Bridal collection below.
Please note that not all dresses are available in store, contact us for more information.
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