Allure Bridals

"Love Brought You Here. Us Too." Allure Bridals is a brand that offers stunning wedding gowns that are designed to make an impact. Every gown is carefully crafted with numerous sophisticated touches to create a timeless and elegant design. Whether you prefer a contemporary and streamlined aesthetic or a gown that is both classic and timeless. Allure Bridals has a collection of dresses that are sure to make you fall in love.


Bridal by Viper, located in Birch Run, Michigan, is proud to offer Allure Bridals dresses. Our friendly and knowledgeable stylists are here to help you! Don't hesitate to reach out to our team today to learn more about our collections and to find the perfect look for your special day. Call to book your one-on-one consultation!

Please note that not all dresses are available in store, contact us for more information.

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"It's Not Just a Dress, It's an Experience."

Bridal by Viper, Birch Run, Michigan